There are so many targeting options available to digital advertisers today. In this blog post, we will discuss different targeting methods available for programmatic advertising: first-party data, third-party data, geo-fencing, location-based targeting, contextual targeting and retargeting/remarketing. Let’s start with first-party data.
First-party data is data that you have collected yourself, either through your website or CRM. This type of data is valuable because it’s specific to your brand and customers. You can use first-party data to create custom audiences for targeting. (You can even use machine learning lookalike models that can find other audiences most like your customers.)
Third-party data is data that is collected by someone other than the advertiser. This type of data is available for purchase from data providers. It can be used to target specific demographics, interests or behaviors.
Geo-fencing is a targeting method that allows you to target people who are in or have visited a specific location. For example, you could geo-fence a competitor’s store and target people who are nearby with your ads.
Real-time Location-based targeting is a targeting method that uses GPS data to target people who are in a specific location. This type of targeting is often used for mobile advertising.
Contextual targeting is a targeting method that targets people based on the content of the web page they are viewing. For example, if you are selling travel products, you could use contextual targeting to target people who are reading articles about travel.
Retargeting (or remarketing) methods allow you to target people who already interacted with your brand. For example, you could retarget people who have clicked on one of your ads or visited your website.
These are just a few of the many targeting methods available in programmatic advertising. By understanding these different methods, you can better target your audiences and achieve your advertising goals.
Do you have any questions about targeting methods? Our team of experts can help. Contact us and let us know!