The Future of Advertising

Ads Throughout History

Advertising has been around since the beginning of time. Literally. The first-ever advertisements are presumed to be ancient Egyptian steel carvings from around 2000 BC. The first print ad came nearly 3500 years later as a book ad tacked to a church door in England.

We’ve come a long way since then. Well, maybe.

Today we have advancements in advertising that ancient civilizations couldn’t’ve even dreamed of. Ads in virtual reality or in video games? I mean first we’d have to somehow the concept of a video game…and free time to our ancient ancestors. And while all of these advances are wonderful, some advertising is still as it was over 4000 years ago–you stick it up and hope for the best.

The good news is that ads don’t have to be like they once were. We don’t have to spend any more time in the dark with the black-box models where we didn’t know what worked and what didn’t. We don’t have to waste another dime on ads that are inefficient, non-transparent, and unmeasurable. That was the past.

A Brighter Future

The future is different. Programmatic advertising allows you to put ads anywhere across the open internet, including TVs, airports, billboards, websites, mobile apps, audio programs, and more. You can reach users that are likely to take an action, and avoid serving impressions to those who won’t. You have data on each individual impression, and can use that data to measure which ads worked. You can analyze sites, apps, browsers, time of day, day of week, weather patterns, data segments, etc. to help you derive insights to further refine your strategies. Those insights are most valuable when they can be used as the input for your future campaigns. Success begets success.

That’s the future of advertising. A future that exists today. One in which you don’t have to be content with the spray-and-pray, black-box methods like sticking up a print ad in a public space and hoping for the best. Your advertising future can be so much more than that.

When you use MGN Ads for your programmatic advertising solutions, you walk into the future of advertising. That future is:

• data-driven: we use data to optimize every impression, helping you make the best real-time decisions for the remainder of your campaigns.
• transparent: we provide granular reporting and high level insights, helping you know what’s working and what we should change.
• deliberate: we only advertise when it’s working. You should have the flexibility to make changes as you gather more data and uncover patterns and trends.
• objective: we only serve buyers and only use objective DSPs. No walled gardens with an inherent conflict of interest.
• low fees: we charge one low fee, usually up to 57% lower than most agencies. We were built to help advertisers advertise without the outrageous fees.
• real results: our media buyers have optimized campaigns for the world’s biggest brands at the world’s best DSPs. We get results or you don’t pay.

Let’s get your future started today!