Advertising on the internet can be a minefield. There are so many potential pitfalls and it can be difficult to know where to start. MGN Ads is here to help you navigate the world of online advertising and make sure that your campaigns are as effective as possible. If you’re looking for a more efficient, data-driven, and future-oriented way to advertise your products or services, look no further. Our programmatic advertising solutions will take your campaigns to the next level and deliver better results than you ever thought possible. Our experience working with some of the world’s largest brands and our data-driven approach ensures that your campaigns are always running at peak performance. We work closely with leading DSPs to ensure that our clients get the most out of their advertising budgets.
If you’re not familiar with programmatic advertising, it is the automated process of buying and selling ad space in real-time. This allows for greater efficiency and transparency in the ad buying process as well as improved targeting of ads to specific audiences. Programmatic advertising is the future of online advertising, and MGN Ads is at the forefront of this rapidly growing industry. We’re proud to offer our clients the most innovative and effective programmatic advertising solutions available.
Our programmatic advertising solutions give you the power to advertise anywhere on the open internet. You don’t have to limit yourself to advertising on walled gardens like Google and Facebook. There’s a whole world of advertising beyond those two options, and millions of users ready to engage with your ads. Whether you want to do traditional display (banner) and video advertising across websites and apps on computers, tablets, and mobile phones, or if you want to try a newer approach like digital billboards and digital displays in taxis or stores, we can help you advertise there. When you advertise programmatically, you also gain the ability to run audio ads on apps like Spotify, Pandora, and iHeart. And don’t forget the ever-growing connected TV segment that allows you to place your video ads (commercials) on streaming services like Hulu, Peacock, Discovery+, and FuboTV (and pretty soon Disney+ and Netflix).
Even though you have the ability to target almost anyone doesn’t necessarily mean that you should. Luckily for you, programmatic advertising offers the most precise methods to target and segment users, making sure that you deliver ads to your potential audience, and minimize showing ads to people who aren’t interested in your product or service. For example, if you know that your potential clients are cookie junkies, you could set your advertising to target people who have been to Crumbl shops in the last 2 weeks, 4 weeks, or longer. On the other hand, if you know that your target audience is in a particular state or DMA, you could limit your targeting to that area. You can even target as granular as specific latitudes and longitudes with a custom radius.
Geo isn’t the only way to target though. Contextual advertising lets you target the content of webpages. So if you want to target people reading sports articles, or how to fix their car, you could set exclusive targeting parameters for that use case. Powerful machine learning models even allow you to build a custom audience of people likely to “convert” based on people who have already purchased your product or service.
If traditional methods are more your style, you can of course target people based on numerous data segments like interests, behaviors, stage of life, and other demographics. And if you have your own data in a CRM, you can definitely upload and use that as well. The possibilities are literally endless!
The targeting features and places you can advertise are all really cool features of programmatic advertising. But who cares where or how you can advertise if it doesn’t get results, right? Luckily, programmatic is the most transparent and efficient method of advertising. In real-time, you are able to see how many impressions you’ve served, the number of clicks or video views, engagement on your website, and actions taken on your site like purchases. Not only can you optimize to help your campaigns run even better, but you can even view the conversion journey, showing you the path that users take before purchasing your product or service. Even when Search ads might have been the last touch, you can give programmatic ads credit for creating awareness, driving consideration and engagement, and even conversions. This helps you realize and measure the importance of the whole advertising journey, instead of letting Google or Bing take all the credit.
Apart from the inherent benefits of programmatic measurement and attribution capabilities, MGN Ads is heavily invested in your business’s growth. We want you to succeed, and we have the tools and the expertise to help you. Our media buyers have experience optimizing advertising campaigns and getting results for the world’s biggest brands, working with budgets of all sizes, and providing custom support, feedback, and reporting for a wide array of clients. Could you be the next one to realize these benefits? We hope so!
Not only do we care about helping you get results, but our industry experience helped us see just how costly agencies can be. In fact, that was what drove us to create MGN Ads–a promise to help you save money in addition to getting real advertising results. We aren’t here to gouge you, we’re here to help you. In fact, compared to other agencies, just our savings alone could add over 1 million impressions and up to 1000+ more conversions if you reinvested your savings into your current campaigns. We believe that advertising money should be spent on advertising. It shouldn’t be a novel concept, but we find that actual real-world application of this prinicple is rare.
Don’t settle for less than the best when it comes to your online advertising campaigns. MGN Ads offers programmatic advertising solutions that are designed to help you achieve your specific goals. Contact us today to learn more about how we can help you take your advertising to the next level.